How to build a brand with purpose, according to 5 entrepreneurs who just won big money doing so
By Anouk Vleugels
It’s no longer good enough to be in business for yourself alone — if it ever was in the first place. Corporate social responsibility is more important than it’s ever been, and consumers — especially younger consumers< — are much more cognizant of a corporation’s purpose than they’ve ever been. But don’t confuse the idea of corporate social responsibility with the idea of purpose. Every year, the Chivas Venture gives $1 million in no-strings funding to startups that are creating positive change in the world. This year’s final five finalists, who together won $800,000 in funding, shared their insights on how to…
This story continues at The Next Web
May 25, 2018 at 04:52PM
via The Next Web https://ift.tt/2xgm03H
0 comments:
Post a Comment