May 31, 2018

A yoga guru is taking on WhatsApp in India with a rival messaging service

A yoga guru is taking on WhatsApp in India with a rival messaging service
By Abhimanyu Ghoshal


Baba Ramdev aka Swami Ramdev may not be a household name around the world, but boy, is he big in India. The 52-year-old yoga guru runs two yoga institutes in India and helped set one up on a private Scottish island, founded a consumer goods company that’s now valued at $30 billion, and has featured in a reality TV show. His next venture: competing with WhatsApp in India with a rival messaging service. It’s called Kimbho, and it’s available for free on Android and iOS. The app lets you text, send ephemeral messages and canned responses, make voice and video…

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May 31, 2018 at 05:56AM
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