Alternative facts are fine in business — but too dangerous for politics
By Bonnie Crater
When President Trump promised to run the United States like his businesses, supporters imagined efficiency, strict budgets, and better ‘deals’ for America. As a startup founder who spent 20 years in marketing, I saw something different: A collapse in the use of facts. In many businesses, stretching or denying facts is a strategy for winning deals or internal political battles. Many executives, including Trump, don’t want common facts. In a company, that has company cultural and financial consequences. In a society, it’s corrosive and destructive to the fundamentals of democracy. As President Barack Obama said on David Letterman’s new Netflix…
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May 19, 2018 at 05:30PM
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