Hotels are still tripping over themselves to offer free goodies to fake influencers
By Rachel Kaser
Brands and businesses everywhere are starting to adopt new forms of advertising that involve partnering with so-called “influencers” on social media. But how willing are they to vet the actual accounts on whom they spend hundreds of dollars? Apparently not much — even when the account in question is an obvious fake. Mediakix, a company that has made multiple dummy accounts on Instagram, emailed several hotels and restaurants, asking if they’d be willing to offer free stuff in exchange for a post. None of them apparently caught onto the account being a fake. How obvious is obvious? Mediakix’s “wanderingggirl” account,…
This story continues at The Next Web
June 25, 2018 at 10:18PM
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