How advertisers can stay afloat after net neutrality is gone
By Yoav Oz
While it’s still not clear what internet service providers will do after Ajit Pai’s FCC voted to repeal net neutrality rules, it’s certain that many online business models will be facing major upheavals. Of special concern is online marketing, which is largely dependent on fast and reliable access to content publishers and consumers, a requirement that was fairly met under net neutrality rules. Online advertisers will now be at the mercy of internet service providers (ISPs), who can decide who gets (or doesn’t get) to see their ads. Here’s what you need to know about the potential changes that can…
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March 18, 2018 at 06:30PM
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